Work: worker silhouettes as way to tell that story
I conducted a case study on Lamparelli Construction in order to give their brand into a consistent corporate feel that still felt friendly, direct and reassuring, with the final outcome of making Lamparelli more appealing to high-end commercial clients.
I chose professionalism, reliability, trustworthiness and expertise as the brand’s guiding values. Using different silhouettes of workers, I was able to tell the company’s distinct story while reinforcing their unique voice and tone.
Snow Angels Wireframes
Snow Angels is an emergency assistance app designed to connect citizens in need during Buffalo’s brutal winters. Citizens will be able to report when they or someone else are in need of assistance during snowstorms, which will send a notification to people in the Snow Angels network, creating an ad hoc citizen emergency response unit.
The end goal of the user was to either become a member a member or request help. Keeping those concepts in mind I created a site map that visualized user flow in order to make the app as user-friendly as possible. After establishing a concrete structure, I then played around with layout, colors and other design elements.
Snow Angels Branding
When Snow Angels approached me, they had nothing more than an idea for an app. They were aware that they would need a strong core brand in order to get the community buy-in necessary to make Snow Angels effective.
I started with the logo design. My goal was to create a simple logo that could be recreated in a wide variety of different designs that was also easy to interpret.
Once the logo was in place, I created motifs and icons that could be used in the branding elements and the app. I wanted the audience to be able to recognize the brand without seeing the logo.
According to Conserve Energy Future, if the current rate of deforestation continues, it will take less than 100 years to destroy all of the rainforests on the planet. I wanted to create a simple, elegant infographic that drove home that pressing concern.
I started with pencil and paper, sketching and inking the tree trunk at the visual center of the infographic. Once I had that, my biggest challenge was visual flow: how would the viewer know how to proceed through the infographic?
After experimenting with scale and contrast, I settled on a layout I was happy with. Using earth tones, I color coded the information to make it easier for viewers to interpret the infographic and draw connections between the numbers. The result was a concise infographic that not only communicated the severity of the problem but its root causes as well.
Build it Buffalo
Tourists come from all over the world to visit Buffalo for its beautiful architecture, but there’s no structured way for kids to be a part of that experience. I created the Build It Buffalo brochure to fill that void.
The brochure maps out a walking tour of eight of Buffalo’s most famous structures: the Botanical Gardens, Silo City, the Lighthouse, the Guaranty Building, City Hall, Kleinhans, the Richardson-Olmsted Complex and the Albright-Knox Art Gallery.
Each structure is playfully illustrated and the brochure itself uses bright colors to communicate a cheery, playful feel. Children are encouraged to interact with the brochure (and the tour) by placing stickers on the map of structures they’ve visited. When the brochure is fully opened, these stickers pop up, creating a three-dimensional map of Buffalo’s architectural treasures.
Hi Will Logo
DJ/Producer Hi Will approached me for a logo. He plays tasteful yet playful dance music and wanted something that reflects that. In a world that's dominated by fonts, we both decided that custom typography would make him stand out. Hi Will needed something smooth and elegant to help him stand out on the often busy festival flyers.
Allison Bement Photography
Allison Bement is a local wedding photographer who was looking to set herself apart with a modern, playful and energetic brand. She approached me to infuse these values in her logo and her business cards.
For the logo, I chose a hand script that communicated her playful approach. I centered the business name around a colorful, upbeat illustration of a camera.
I brought the camera illustration to the business cards as well, blowing it up and cropping it in to create an interesting visual that didn’t draw the eye away from Allison’s contact information.
The inspiration for this illustration came from the color palettes and intricate patterns of Buddhist and Mayan art. I sketched half of the image in pencil and then flipped it in Photoshop to create the rest for perfect symmetry. Using Illustrator and Photoshop, I was able to color the image, using vibrant blues, greens, oranges and reds derived from the cultures that inspired me.
Rescue the Elephants
Growing up traveling between the US and Bangladesh, I have many fond childhood memories riding elephants. That personal connection led me to create a piece that combined illustration and design with the issue of elephant extinction.
Using stippling and a bit of cross-hatching, I created an elephant illustration with a sense of empathy and enough motion to catch the eye of a passerby. For the overall poster design, I focused heavily on typography, using a thick bold san serif font. The goal was to visually balance the type with the weight and height of the elephant to create a visually pleasing, cohesive design.